Learning objectives:
This training is focused on how to maximize results with Partners:
- Identify and recruit the partners
- Analyze Partners and determine their SWOT
- Work efficient and effective with partners
- Create trust and rapport with Partners
- Sell more towards or with Partners
Program parts
| Recruit the best partners
Part I: Target, recruit & engage partners
- Ins & outs Partner mgt
- How to Qualify & Recruit partners
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Boost partner sales
Part II: Activate, stimulate your partners
- How to create a win-win-win
- How to build trust relations
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Maximization partner sales
Part III: Strategic partner management
- How to make your partners long lasting sustainable
- How to co-create with your partners
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More information:
Location: “Mecurius building”, Prins Hendrikkade 21-6h, Amsterdam (opposite Central Station Adam)
Investment: Part I&II: € 1.450 exclusief BTW p.p. , Part I&II&III: € 1.950 exclusief BTW p.p.
Duration/data: Part I&II: 8 hours, Part I&II&III: 12 hours
Admission: Active in Partner Management Sales function
* Content and Rates subject to change
Program Details
| Recruit the best partners
Part I: Target, recruit & engage partners
- In & Outs Partner Management Relation Management;Types of Partners, Partner mgt Life cycle, Type partners, How to plan –organise-evaluate, Time management, Partner Contact matrix, Partner program, Long tail partner mgt
- How to select the right partners
- How to recruit partners
- How to on board & engage partners
- Partner contracting
- How to Sell and close partnerships
- Partner Account planning
- Keynote fortune 100 company
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Boost partner sales
Part II: Activate, stimulate your partners
- Recap Part I
- Negotiating techniques
- Marketing & Social Media Essentials
- How to stimulate interest within the target partners
- An effective meeting and diagnostic sales conversation
- How to coach your partners
- Pipeline partners mgt
- Elements of a partner growth plan
- Keynote fortune 100 company
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Maximization partner sales
Part III: Strategic partner management
- Recap Part I & II
- Partner motivation/loyalty
- Conflict management with partners
- Marketing & Social Media advanced
- Co-Creation
- Business planning & Financial mgt
- Train the trainer programs
- How to evaluate a partnership PPI?
- Open panel discussion: fortune 100 company
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